AMATA©
Connecting people through a secular drink. Everyone has heard that drinking a little wine on a daily basis is good for your health. We want to connect, more and more, with those who are, like us, passionate about wine.
Amata is a brand that was born from the conclusion of the UI/UX Design course offered by the California Institute of the Arts. The proposal was to create the mobile and web interface for an ecommerce hub, combining an online store and a subscription club.
Right at the beginning of the research and planning, the brand Amata had as defined attributes: High added value, robustness and modernity. Amata is a brand designed for people who are connected and elegant, have good taste and like to live well.
Right at the beginning of the research and planning, the brand Amata had as defined attributes: High added value, robustness and modernity. Amata is a brand designed for people who are connected and elegant, have good taste and like to live well.
My task was to design the visual identity and information architecture for an e-commerce hub that was not only functional but also conveyed the brand's attributes: robustness, added value, and sophistication.
I developed high-fidelity prototypes for mobile and web, ensuring a smooth transition between devices (responsive design) and prioritizing product photography as a central element of the interface.
