SACBOX – Creative Agency Branding & UI
Brand development for a creative agency focused on digital solutions.
As Creative Director and Co-founder, my task was to lead the end-to-end branding process. I needed to ensure that the naming, visual identity, and user experience on the website were seamlessly integrated, reflecting the agency's strategic positioning to attract medium and large clients.
Strategic Naming & Visual Research: I conducted market research to define the name ‘sacbox’ and developed a visual identity based on versatility. I focused on a design system that could be adapted to both static and motion formats.
Brand & UI Design: The interface (UI) was designed with a focus on the portfolio as the protagonist. I applied UX principles to ensure that navigation was intuitive, allowing potential clients to quickly find our services and case studies.
Visual Animation: The brand's animation language was developed for digital platforms, bringing dynamism to the interface and reinforcing the creative and technological nature of the company.
