GO – Personal Assistant & Logistics
Development of interface and visual identity for a personal assistant focused on mobility and logistics.
The market for mobility and personal assistance apps is extremely saturated and visually noisy. The challenge was to create an interface that felt ‘light’ and extremely fast, communicating efficiency and simplicity in an on-the-go context.
My mission was to design a visual system that combined futuristic aesthetics with impeccable usability. The focus was on reducing the user's cognitive load, allowing key logistics actions to be performed with as few clicks as possible.
I implemented an aesthetic based on high contrast and bold typography, making it easier to read outdoors and on mobile device screens in sunlight. I used visual elements that convey speed and flow. I developed a dark-mode-centric interface to convey modernity and save energy on OLED screens.
The result was a striking identity platform that visually differentiates itself from generic competitors, balancing high-tech aesthetics with functional UX.
