Luma – High-End Cosmetic Branding
Visual research development and brand identity proposal for a cosmetics line.
The luxury cosmetics market requires communication that balances minimalism and sophistication to attract a highly demanding audience. The challenge was to create a visual identity for Luma that conveyed exclusivity and superior quality, differentiating itself on a shelf (physical or digital) saturated with generic brands.
My responsibility was to conduct visual research and develop an identity proposal that resonated with the values of elegance and well-being of the high-end audience. The central task was to translate the concept of ‘illumination’ and ‘care’ into graphic elements that justified the brand's premium positioning.
