Trust Ecology - Key Visual
The rapid advancement of simulation technologies (such as deepfakes and generative AI) has sparked a metaphysical crisis in global communication, fragmenting our perception of what is real and blurring the lines of authorship. There was an urgent need to create an initiative that would actively respond to this scenario of epistemic chaos, but it lacked an institutional foundation and a brand identity that would convey this complex purpose to the general public.
Through in-depth methodological research on visual recognition systems, analyzing patterns, historical forms, and validation cues. I synthesized complex concepts from the philosophy of technology into a minimalist yet powerful visual identity system.
